Ricoh announces PENTAX WG-90 waterproof digital compact camera

GaryPageau
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Pentax WG-90 waterproof compact camera comes in black and blue

Ricoh Imaging Americas Corp. announced the PENTAX WG-90 digital camera. The company also said the WG series all-weather adventure cameras will now be offered under the PENTAX brand. The PENTAX WG-90—available in early 2024 in blue or classic black —effectively replaces the current-model RICOH WG-80 camera, which will continue to be available through the holidays and into the new year. No pricing was disclosed.

The PENTAX WG-90 is a compact, waterproof digital camera with a 5X optical zoom lens with a focal-length coverage from 5mm to 25mm (equivalent to approx. 28mm to 140mm in the 35mm format) and a back-illuminated, 16-megapixel CMOS image sensor and high-performance imaging engine deliver a top sensitivity of ISO 6400s. As with other cameras in the WG-series, the WG-90features a built-in ring light with adjustable illumination levels that powers the PENTAX-original Digital Microscope mode, allowing the user to capture clear, vivid images of a microscopic world normally undetectable to the naked eye. The PENTAX WG-90 is designed to be waterproof down to a depth of 46 feet (14 meters), shockproof against a fall from a height of five feet (1.6 meters), and freeze-proof against temperatures as low as 14°F (-10°C). The WG-90 provides Full HD movie recording using the H.264 recording format.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.